Friluftsvaror Nordic AB
Sweden's oldest retailer offering functional outdoor gear and apparel.
Overview
- 5
- Employees
- 11.1M SEK
- Revenue
- 2024
- Founded
Key Decision Makers
Anders Paulcén
CEO and Board Member
Catharina Paulcén
Chair of the Board
Anette Hultberg
CEO and Store Manager
Matthias Hultberg
Board Member
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Description
Friluftsvaror is recognized as Sweden's oldest retailer specializing in outdoor equipment and apparel, originally founded in 1968. The company was recently revived in 2024 by four dedicated outdoor enthusiasts after a brief closure. They focus on providing functional outdoor products, including clot...