Funnelfeedr vs Aira
Aira is a Stockholm-built AI revenue assistant, listed on Nasdaq First North. Its core product, Aira Connect, enriches HubSpot, Salesforce or Pipedrive with registry financials, ownership and C-suite contacts on 65M European companies, and watches your accounts around the clock for opportunity and risk signals. From November it also ships a small-business CRM inside Fortnox. Aira is very good at telling you who to talk to and when. Funnelfeedr covers that and the next step too: 3.8M Nordic companies and 1M+ verified decision-makers from the official registries, a built-in dialer with live AI coaching, email outreach, an AI notetaker and deal qualification - in one seat, with or without a CRM.
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Feature Comparison
| Feature | Funnelfeedr | Aira |
|---|---|---|
| Nordic company database | ✓3.8M companies, first-hand from Bolagsverket, Brreg, PRH & Virk | ✓Nordic registry data as part of 65M European companies |
| Markets outside the Nordics | ✗Nordics only - Sweden, Norway, Denmark & Finland | ✓14 European markets, including the UK, Germany & France |
| Company financials & ownership | ✓Key figures from the annual reports | ✓Full P&L, EBITDA, credit ratings, ownership & group structure |
| Verified decision-maker contacts | ✓1M+ with direct phones & business emails, credits included | ✓C-suite and board contacts on each company |
| Buying & risk signals | ✓Prospecting agents, scoring profiles & background notes before every call | ✓24/7 news, filings, leadership-change & credit alerts |
| Lookalike search | ✓Semantic ICP & lookalikes of your best customers | ✓Lookalikes of your best customers with 20+ filters |
| Built-in dialer | ✓Call queue, dispositions, numbers & live AI coaching | ✗Not included |
| Sends outbound email | ✓Sequences, merge tags, scheduled sends & warmup | ✗Logs email from Gmail & Outlook - no sending |
| AI notetaker for meetings | ✓Joins Meet, Teams & Zoom; included on the Close seat | ✗Not part of Aira Connect |
| Deal qualification | ✓MEDDPICC & BANT scored from what was actually said | ✗Not included |
| Meeting scheduler & booking pages | ✓Personal booking pages & availability rules | ✗Not included |
| Works without a CRM | ✓A full platform on its own; syncs if you have one | ✓Connect needs a CRM; Aira for Fortnox is its own CRM |
| Salesforce integration | ✗Pipedrive & HubSpot only | ✓Native HubSpot, Salesforce & Pipedrive apps |
| AI access via MCP | ✓MCP access - plus scoring, agents & coaching built in | ✓MCP for Claude, ChatGPT & Gemini, plus an API |
| Unlimited users | ✗Priced per seat, by sales role | ✓Unlimited users; price scales with companies synced |
Pricing Comparison
Funnelfeedr
Starting at
€99/mo
Prospect seat, per user/month billed yearly (€129 monthly) · Close seat €129
- ✓3.8M Nordic companies & 1M+ verified decision-makers
- ✓Contact credits included and pooled across the account
- ✓Prospecting agents, semantic ICP, scoring profiles & lookalikes
- ✓Dialer sessions with live AI coaching
- ✓Email outreach with templates, merge tags & scheduled sends
- ✓Meeting scheduler & booking pages
- ✓Sidekick browser extension
- ✓Two-way Pipedrive & HubSpot sync - or run without a CRM
- ✓Add a Close seat (€129) for the AI notetaker, email intelligence & MEDDPICC qualification
- ✓Hosted and processed in the EU
Aira
Starting at
€499/mo
Aira Connect, billed annually · unlimited users, first 1,000 synced companies included
- ⧝Registry financials on 65M companies in 14 European markets
- ⧝C-suite and board contacts per company
- ⧝24/7 opportunity & risk signals on your CRM accounts
- ⧝Lookalike search & target lists with 20+ filters
- ⧝HubSpot, Salesforce & Pipedrive integration
- ⧝+€28/month per extra 1,000 synced companies, up to 50,000
- ⧝Aira for Fortnox: a separate CRM at SEK 699/month per license
- ⧝No dialer, no email sending, no notetaker, no booking pages
- ⧝5-day free trial
Why Nordic Sales Teams Choose Funnelfeedr
Knowing when to call is half the job
Aira is strong on the when: it watches filings, news, leadership changes and credit downgrades, and puts the signal on the account in your CRM. Then the rep opens one tool to dial, another to send the email and a third to record the meeting. Funnelfeedr keeps the signal and the work in the same place - a call queue with live AI coaching in the rep's ear, email sequences that actually send, booking pages, and an AI notetaker that scores the deal on MEDDPICC from what was said.
Deeper in the Nordics, not wider across Europe
If you sell into Germany, France or the UK, Aira's 14 markets are a real advantage and we will not pretend otherwise. If your market is Sweden, Norway, Denmark and Finland, depth matters more than breadth. Funnelfeedr sources first-hand from Bolagsverket, Brønnøysundregistrene, PRH and Virk, and goes past the C-suite and board: 1M+ verified decision-makers with direct phone numbers and business emails, re-verified continuously and removed when they go stale.
Priced by rep, not by account list
Aira Connect starts at €499 a month billed annually for unlimited users and the first 1,000 companies synced to your CRM, then adds €28 a month for every further 1,000 - so a 10,000-account territory is about €751 a month before anyone has made a call. Funnelfeedr is €99 per Prospect seat with the Nordic database, contact credits, dialer and email outreach included, and €129 for a Close seat with the notetaker and qualification. Watching a big list with a large team? Aira can be cheaper. Turning that list into meetings? That is what the seat is for.
Frequently Asked Questions
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