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Privacy Policy

Last updated: 2026-08-26

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At any given time, the terms and conditions in force are https://funnelfeedr.com/legal/privacy-policy. Last updated on 2026-08-26

Funnelfeedr AB, ("Funnelfeedr", "we", "us", or " our") is committed to protecting your privacy. This Privacy Policy applies to the Funnelfeedr website, located at Funnelfeedr.com and the Funnelfeedr online platform that provides sales tools for businesses (the "Funnelfeedr Platform"). For the purposes of this Privacy Policy, the Funnelfeedr Platform and the Funnelfeedr Website are collectively referred to as, the "Funnelfeedr Service."

This Privacy Policy is intended to inform you about the kind of information, including personally identifiable information, that we may collect from you and how we use that information and for what purpose. It also informs you about the ways in which you can control how Funnelfeedr uses your information and how we protect such information.

This Privacy Policy is a part of and incorporated into Funnelfeedr Terms of Service located at https://funnelfeedr.com/legal/terms-of-service (the "Terms"). If any provision of this Privacy Policy is inconsistent or conflicts with any provision in the Terms, this Privacy Policy will control with respect to the subject matter hereof. Capitalized terms used in this Privacy Policy but not defined in this Privacy Policy have the meanings given to them in the Terms.

Who We Are

Funnelfeedr AB (organisation number 559536-3150) is the controller responsible for the Personal Information described in this Privacy Policy, except where this Privacy Policy states that we act as a processor on behalf of one of our customers.

You may contact us by e-mail at either address above, or in writing to our postal address. Requests relating to your Personal Information are handled free of charge and answered within 30 days.

If you are in the European Union or the European Economic Area and consider that our processing of your Personal Information does not comply with applicable data protection law, you have the right to lodge a complaint with a supervisory authority. Our lead supervisory authority is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), www.imy.se.

Consent

This policy applies to information we collect: (i) through your access and use of the Funnelfeedr Service; and (ii) In e-mail, text and other electronic messages between you and the Funnelfeedr Service. It does not apply to information collected by: (a) us offline or through any other means, including on any other website operated by Funnelfeedr; or (b) through any website, application, or content (including, without limitation, advertising) of any third party (including, without limitation, our affiliates and subsidiaries) that may link to or be accessible from Funnelfeedr Service.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Funnelfeedr Service. By accessing or viewing the Funnelfeedr Service, or submitting Personal Information through the Funnelfeedr Service, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use, and disclosure of your Personal Information and Anonymous Information (as each term is defined below) in accordance with this Privacy Policy.

Personal Information v. Anonymous Information

We collect both Personal Information and Anonymous Information, each as defined below, in connection with your use of the Funnelfeedr Platform.

"Personal Information" is information that allows someone to identify or contact you, as well as any other non-public information about you that is associated with or linked to any of the foregoing, and can include, for example, an individual's first and last name, phone number, and e-mail address.

"Anonymous Information" means data that is not associated with or linked to your Personal Information; Anonymous Information does not, by itself, permit the identification of individual persons.

Protecting Your Privacy

We do not share, rent or sell your account information to any third party, except as expressly set forth in this Privacy Policy. Please help us protect your privacy by keeping your account information safe. Do not disclose your account login information to anyone and keep changing it periodically. If you find that an account depicting your personal or business profile or information has been created on the Funnelfeedr Service by an unauthorized individual, please contact us immediately at privacy@funnelfeedr.com to request for its removal.

Use by Our Customers

Subject to our users ("Users") compliance with the terms and conditions set forth in our Terms, Users use the Funnelfeedr Service to input, upload and store their consumer contact information (which may include personally identifiable information) ("Consumer Information") in order to efficiently run campaigns and distribute marketing materials for their business purposes. Consumer Information is controlled solely by our Users and is collected, used, disclosed and protected according to such User's privacy policy and is not subject to this Privacy Policy. In addition, our Users control and are solely responsible for correcting, deleting or updating Consumer Information they have collected and use as part of the Funnelfeedr Service.

Funnelfeedr has no direct relationship with individuals who provide information (including personally identifiable information) to our Users and Funnelfeedr does not control our Users contact lists, content, or any other materials or information that our Users may choose to manage using the Funnelfeedr Service. In connection with the Funnelfeedr Service, Funnelfeedr processes Customer Information as Users direct and in accordance with our Terms and this Privacy Policy. Our User's information is stored on our service providers' servers; however, our Users control and are solely responsible for the collection and management of any such information provided to the Funnelfeedr Service by our Users

Our Terms and this Privacy Policy prohibit us from using Customer Information, except as necessary to provide and improve the Funnelfeedr Service and as required by applicable law. In addition, our agreements with our Users prohibit them from using the Funnelfeedr Service to collect, manage, or process information in violation of applicable privacy laws and regulations.

You understand and agree that Funnelfeedr is not responsible for our Users use of the information they collect or manage on the Funnelfeedr Service.

Information We Collect and How We Use It

Registration Information

When you register an account with Funnelfeedr, you are required to provide us Personal Information. We collect and store the following Personal Information in connection with the registration of an account: your first and last name, country of personal and/or corporate residence (as applicable), and personal and business phone numbers (as applicable), emails, and addresses. You understand that by providing us such Personal Information, you allow us to identify you. Some of the services we provide may be hampered if you do not provide us the necessary Personal Information.

We may use the Personal Information you submit during the registration process to send you services-related communications. We may also use such Personal Information to send you electronic newsletters or promotional e-mails, unless you have requested not to receive such promotional communications from us as described below.

Payment and Billing Information

When you submit payment for access and use of the Funnelfeedr Service our third party payment processor Stripe will collect, on our behalf, your name, billing address, and complete credit card information, or your bank account information that enables us to receive your payment. Our payment processing service provider will retain this information, in accordance with their privacy policy, to process your payments to us for the Funnelfeedr Service and enable the auto renewal of your Subscription Service as set forth in our Terms.

Feedback and Communications

If you provide us Feedback or contact us via e-mail or participate in our surveys, we will collect your name and e-mail address, any information requested in our Feedback, as well as any other content included in the e-mail or Feedback and polling forms you send to us. Any Feedback you provide will be governed by the Terms. We may use Personal Information submitted in your communications to contact and respond to you and otherwise in the same manner as described above for registration information.

Log File Information

When you register an account with or access Funnelfeedr Service, our service provider may collect, and share with us, information such as your web request, IP address, browser type, domain names, access times, and other browsing information. This information is used to provide you the Funnelfeedr Service and other services requested by you, improve the Funnelfeedr Service and other services provided to you by us, customize the content of the Funnelfeedr Service, notify users about updates to the Funnelfeedr Service, and contact you for our own internal marketing purposes.

Cookies

We use both browser cookies and Flash cookies to keep and track your information. A cookie browser is a small file placed on the hard drive of your computer. Certain features of the Funnelfeedr Service may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on the Funnelfeedr Service, such as, keeping track of your actions, tailoring web content to your interests, and keeping track of click stream data. Flash cookies are not managed by the same browser settings as are used for browser cookies. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Funnelfeedr Service. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Funnelfeedr Service. You can remove cookies by following directions provided in your Internet browser's help file, provided, however, that by doing so, you will not be able to utilize the Funnelfeedr Service.

Web Beacons

Pages within the Funnelfeedr Service (including, our website) and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain content and verifying system and server integrity). This information is used to enable more accurate reporting, improve the effectiveness of our marketing, and improve the Funnelfeedr Service. We do not use web beacons to store or link to Personal Information.

Sidekick and Third-Party Profile Data

Sidekick Functionality

The Funnelfeedr Service may include browser-based tools and extensions (the "Sidekick") that allow Users to enrich and organize business contact information. When a User actively uses the Sidekick while visiting third-party websites, such as professional networking websites, the Sidekick may collect and transmit certain publicly available professional information to the Funnelfeedr Platform.

Categories of Personal Data Collected

Through the Sidekick, Funnelfeedr may collect and process the following categories of Personal Data about individuals who are not Users of the Funnelfeedr Service:

  • First and last name
  • Professional job title or role
  • Company name
  • Company email address
  • LinkedIn URL

Funnelfeedr does not collect private contact details such as personal telephone numbers through the Sidekick.

Source of the Data

This information is collected from publicly accessible professional profiles on third-party websites at the time a User visits such profiles and uses the Sidekick. The Sidekick itself does not collect information in the background without User interaction; separate automated collection from public sources is described under "Business Contact and Company Data from Public Sources" below.

Purposes of Processing

Funnelfeedr processes this information for the following purposes:

  • To provide and operate the Sidekick functionality as requested by the User
  • To store and organize business contact data within the User's account
  • To enable future searches, filtering, and lead identification within the Funnelfeedr Platform
  • To improve data accuracy and usefulness of the Funnelfeedr Service for business prospecting and sales intelligence purposes

The processing of Personal Data through the Sidekick is based on Funnelfeedr's legitimate interests pursuant to Article 6(1)(f) of the General Data Protection Regulation (GDPR).

Funnelfeedr has determined that:

  • The processing is limited to professional contact information used in a B2B context
  • The data is collected in direct connection with a User's intentional use of the Sidekick
  • The processing is reasonably expected by individuals whose professional profiles are publicly available
  • The processing does not involve sensitive personal data or private contact details

Funnelfeedr has balanced its legitimate interests in providing an effective sales and lead intelligence service against the rights and freedoms of the data subjects and has implemented safeguards to minimize any privacy impact.

Data Subject Rights

Individuals whose Personal Data is processed through the Sidekick have the right to object to such processing based on legitimate interests and may request access, correction, or deletion of their Personal Data in accordance with applicable data protection laws. Requests can be submitted to privacy@funnelfeedr.com or to our data protection contact at dpo@funnelfeedr.com.

Retention

Personal Data collected through the Sidekick is retained for as long as necessary to fulfill the purposes described above, unless a shorter retention period is required by law or a valid deletion request is received.

Business Contact and Company Data from Public Sources

How This Data Is Collected

Separately from the Sidekick, Funnelfeedr builds and maintains a database of business and professional contact information used to help Users identify and research potential business customers. This information is collected by automated means from publicly accessible sources. Unlike the Sidekick, this collection does not depend on a User visiting a particular page and is not triggered by individual User action.

Categories of Personal Data Collected

Funnelfeedr may collect and process the following categories of Personal Data about individuals who are not Users of the Funnelfeedr Service:

  • First and last name
  • Professional job title or role
  • Company name and company domain
  • Business email address
  • Business telephone number

Funnelfeedr does not collect private contact details such as personal telephone numbers, personal email addresses or home addresses, and does not collect financial data, health data, biometric data or any special category of Personal Data within the meaning of Article 9 GDPR. This exclusion is applied both as policy and at the point where data enters the Funnelfeedr Platform.

Alongside this Personal Data, Funnelfeedr collects information about companies themselves — such as company name, registration number, address, industry, size and web presence — which is not Personal Data where it does not relate to an identified or identifiable individual.

Source of the Data

This information is collected from sources that are publicly accessible and that concern individuals in their professional capacity, including:

  • Publicly accessible company websites and other public web pages
  • Public business registries, such as Bolagsverket (Sweden), Brønnøysundregistrene (Norway), CVR (Denmark) and PRH (Finland)

Funnelfeedr does not purchase contact lists from third-party data brokers.

Because this Personal Data is not obtained directly from the individual concerned, this Privacy Policy serves as the information notice required under Article 14 GDPR. Providing individual notice to each person whose publicly published professional details are collected would involve disproportionate effort, and Funnelfeedr therefore relies on this public notice together with the rights described below.

Purposes of Processing

Funnelfeedr processes this information for the following purposes:

  • To build and maintain a business contact and company database that Users can search and filter to identify relevant business prospects
  • To keep that information accurate and current, including by re-checking it against its public sources
  • To enable Users to research companies and identify appropriate contacts for business-to-business outreach

This processing is based on Funnelfeedr's legitimate interests pursuant to Article 6(1)(f) GDPR. Funnelfeedr has carried out and published a Legitimate Interest Assessment documenting the interest pursued, the necessity of the processing, and the balancing of that interest against the rights and freedoms of the individuals concerned. It is available at funnelfeedr.com/legal/legitimate-interest-assessment.

In summary, Funnelfeedr has determined that:

  • The processing is limited to professional contact information used in a business-to-business context
  • The sources concern information that the individual or their employer has published for professional purposes
  • The processing does not involve sensitive Personal Data or private contact details
  • The impact on individuals is minimal, involves no automated decision-making producing legal effects, and no profiling beyond firmographic categorisation
  • Individuals can object and obtain erasure straightforwardly, and Funnelfeedr does not sell, rent or share this data for third-party marketing

Data Subject Rights

Individuals whose Personal Data is processed in this way have the right to object to that processing under Article 21 GDPR, and the rights of access, rectification, erasure, restriction and data portability under Articles 15 to 20 GDPR. Requests can be submitted to privacy@funnelfeedr.com or to our data protection contact at dpo@funnelfeedr.com, and are answered within 30 days.

Where an individual requests erasure, Funnelfeedr applies that request so that the same individual is not collected again by a subsequent collection cycle.

Funnelfeedr's Users act as independent controllers in respect of data they export into, or synchronise with, their own systems. Where an erasure request concerns data a User holds in their own environment, Funnelfeedr will inform the User so that they can act on it, but cannot delete data from a User's own systems on their behalf.

Retention

Personal Data collected from public sources is retained for as long as necessary for the purposes described above, unless a shorter retention period is required by law or a valid deletion request is received.

Email and Signature Data

Email Features

The Funnelfeedr Service may include optional AI-powered features that assist Users by sending and generating draft responses to emails. When a User activates and uses Email Features, Funnelfeedr may access and process certain content from the User's email inbox for the limited purposes described below.

Signature-Based Contact Information

In connection with Email Features, Funnelfeedr may scan email messages to identify and extract business contact information contained in email signatures. The collection is limited to professional contact details and may include:

  • First and last name
  • Professional job title or role
  • Company name
  • Company email address
  • Company phone number

Purpose of Processing

The extracted business contact information is processed for the same purposes as other professional contact data within the Funnelfeedr Service, including:

  • Enabling contact organization and enrichment within the User's account
  • Supporting future searches, lead identification, and relationship context
  • Improving the usefulness and accuracy of the Funnelfeedr Service for business communications

The scanning of email content is limited to what is necessary to provide the Email Feature and to identify professional signature information. Funnelfeedr does not use email content for unrelated purposes.

The processing of Personal Data in connection with Email Features is based on Funnelfeedr's legitimate interests pursuant to Article 6(1)(f) GDPR.

Funnelfeedr has determined that:

  • The processing is initiated by the User's explicit activation and use of Email Features
  • The data is limited to professional contact information shared in a business context
  • The processing does not involve sensitive personal data
  • Appropriate safeguards are in place to minimize the impact on data subjects

Funnelfeedr has balanced its legitimate interests in providing AI-assisted productivity features against the rights and freedoms of the individuals whose data may appear in email signatures and considers the processing proportionate and reasonably expected.

Data Subject Rights

Individuals whose Personal Data is processed through Email Features may exercise their rights under applicable data protection laws, including the right to object to processing based on legitimate interests. Requests may be submitted to privacy@funnelfeedr.com or to our data protection contact at dpo@funnelfeedr.com.

Retention

Business contact information extracted from email signatures is retained only for as long as necessary to fulfill the purposes described above or until a valid deletion request is received.

Other

We may provide certain additional services and/or communications if you select such additional services and/or communications by opting-in to such additional services and/or communications using certain buttons provided in the user interface of our services. We will collect your name, e-mail address, mailing address, telephone number (if provided) and any other information we specify in the user interface of our services where you opt-in by clicking on such buttons. We may use such Personal Information to send you the corresponding additional services and/or communications.

Disclosure of Your Information

We will share your Personal Information with third parties only in the ways that are described in this Privacy Policy. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Information with certain third parties without further notice to you, as set forth below.

Service Providers

We may provide your information to third party service providers (such as, but not limited to, emaI providers and our cloud service provider) who need the information to perform services for us. These third party service providers are required not to use your Personal Information other than to provide the services requested by Funnelfeedr.

Payment Processors

We may provide your credit card and related billing and payment information to third party service providers engaged on Funnelfeedr's behalf, including payment processors, for the purposes of effecting payment and servicing your account.

Affiliates

To provide the Funnelfeedr and various services to you, we may use the efforts of its parent company, and any subsidiaries, joint ventures, or other companies, existing or formed in the future, under a common control (collectively, "Affiliates"). We may share some or all of your Personal Information with our Affiliates in which case we will require our Affiliates to comply with this Privacy Policy.

Business Transfers

As we develop our business, we might sell or buy businesses or assets. In the event we are acquired by or merged with a third party, we reserve the right to transfer or assign the information we have collected from our users as a part of such merger, acquisition, sale, or other change of control. In an event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors' rights generally, your Personal Information may be transferred by the trustee. If Funnelfeedr or any of its Affiliates is acquired by or merged with a third party, that third party will possess the Personal Information in Funnelfeedr's or its Affiliate's possession and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.

Anonymous Information

We may create Anonymous Information records from Personal Information by excluding information (such as your name) that would otherwise make such data personally identifiable to you. We may use Anonymous Information at our discretion and for any purpose. We may share Anonymous Information with the public or partners, for example, by providing or conducting research about behavioral patterns related to sales. When we provide or use this information, we employ procedures so that the data does not identify you and we contractually prohibit recipients of the data from manipulating the data in a way that would re-identify it back to you.

Other Disclosures

Regardless of any choices you make regarding your Personal Information (as set forth below), we may disclose your Personal Information (i) to respond to subpoenas, warrants, court orders, lawful requests or legal process, (ii) to establish or exercise our legal rights or defend against legal claims or protect other users, (iii) in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, or as otherwise required by law, or (iv) to investigate, prevent, or take action regarding any violation of this Privacy Policy or the Terms.

Your Choices

Changes and Deletion of your Data

If your Personal Information changes, or if you no longer desire to use or access the Funnelfeedr Service, you may correct, update, amend, delete or request deletion by contacting us at privacy@funnelfeedr.com or dpo@funnelfeedr.com. We will retain your information for as long as your account is active or as needed to provide you services. Please note that even if you have asked us to delete your account or any associated data as described above, we may be required to keep certain of your information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. In any event, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Opting Out

We will periodically send you free newsletters and e-mails that directly promote the use of our Funnelfeedr Service or to tell you about services we believe will be of interest to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails and you will have the opportunity to "opt-out" by following the unsubscribe instructions included in these emails or you can contact us at privacy@funnelfeedr.com.

Services-Related Communications

While you may "opt-out" of certain services-related communications by following the unsubscribe instructions provided in the e-mail you receive or by contacting us at privacy@funnelfeedr.com, you may not, despite your indicated e-mail preferences, "opt-out" of other services-related communications regarding your account or any payments made, or to be collected, by you, including receiving notices of any updates to our Terms or this Privacy Policy, except by terminating your account.

Security

Funnelfeedr employs technical and administrative control and maintains the security of information collected through the Funnelfeedr Service. Although we follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once we receive it, no method of transmission over the Internet, or method of electronic storage, is 100% secure and no company, including Funnelfeedr, can completely or effectively eliminate the risks connected to handling information on the Internet. You acknowledge and agree that you provide your Personal Information at your own risk. If you have any questions regarding our security measures please contact privacy@funnelfeedr.com.

Children

Funnelfeedr does not knowingly collect or maintain Personal Information from or about children under the age of thirteen (13) and the Funnelfeedr Service is not intended to be used by persons under thirteen (13). If you are under the age of thirteen (13), please do not use the Funnelfeedr Service at any time nor in any manner. If we learn that Personal Information of persons under thirteen (13) years of age has been collected on the Funnelfeedr Service, then we may deactivate the account and/or make the user content inaccessible. If you find that we have personal information about anyone below thirteen (13) years of age, please inform us at privacy@funnelfeedr.com.

Third Party Tools; Third Party Promotions and Links

Please be aware that the terms of our Privacy Policy do not apply to third party website, products, services, or content or to links provided for the foregoing on our Funnelfeedr Service. Third party providers of such third party websites, products, services, or content, may collect (via tracking technologies like cookies or web beacons) and use anonymous information regarding your interaction with the third party website, product, service, or content that they deliver and with which you interact.

Changes to This Privacy Policy

This Privacy Policy may be amended by us from time to time. If we make material changes to this Privacy Policy, we will notify you by posting the revised Privacy Policy on our Funnelfeedr Service or notifying you at your email address (as specified in your account information). Your continued use of the Funnelfeedr Service after such notification of changes as described above will constitute your agreement to such changes. If you object to any change, your sole recourse shall be to immediately terminate your account and cease using the Funnelfeedr Service.

Questions and Additional Information

Please feel free to contact us at privacy@funnelfeedr.com, or our data protection contact at dpo@funnelfeedr.com, if you have any questions about Funnelfeedr's Privacy Policy or the information practices of this Funnelfeedr Service. Written enquiries may be sent to Funnelfeedr AB, Sveavägen 20, 111 57 Stockholm, Sweden.