Funnelfeedr vs Bisnode (Dun & Bradstreet)
Bisnode was the Nordic business-information company, and since Dun & Bradstreet bought it in 2021 it has been part of D&B: bisnode.se now redirects to dnb.com. For prospecting, D&B sells D&B Hoovers, with company and contact search, AI prospect scores and Bombora intent, alongside purchased lists and the credit reports many Swedish companies know Bisnode for. Funnelfeedr is a sales platform rather than an information service: 3.8 million Nordic companies first-hand from the official registries, over 1 million decision-makers, and a dialer with live AI coaching, email outreach, booking pages and Pipedrive or HubSpot sync in the same seat.
6 of 14
features only we have
Built-in dialer, Sends outbound email, Meeting scheduler & booking pages
€99
Prospect seat, per user per month, billed yearly
D&B Hoovers Essentials: 8,690 SEK/yr
1M+
Nordic decision-makers
in Sweden, Norway, Denmark, and Finland
Feature Comparison
| Feature | Funnelfeedr | Dun & Bradstreet |
|---|---|---|
| Nordic company database | 3.8M companies, first-hand from Bolagsverket, Brreg, PRH & Virk | 5.7M Northern European companies in Hoovers |
| Nordic contacts | 2M+ contacts, 1M+ decision-makers | 8M Northern European contacts, 3M email addresses |
| Phone numbers | Direct numbers, 1 credit per number | Direct and mobile numbers in Hoovers Essentials |
| Global company data | Nordics only: Sweden, Norway, Denmark & Finland | D-U-N-S coverage across 220+ markets |
| Credit ratings & reports | Not included | AAA–C ratings, credit reports & monitoring |
| AI lead scoring | Scores every company against your ICP | AI prospect scores in Hoovers |
| Buying signals | Prospecting agents, scoring profiles & background notes before every call | Triggers & Bombora intent on 11,000+ topics |
| Built-in dialer | Call queue, dispositions & live AI coaching | Not listed on D&B's Swedish pages |
| Sends outbound email | Sequences, merge tags, scheduled sends & warmup | SmartMail AI drafts emails; sending not listed |
| Meeting scheduler & booking pages | Personal booking pages & availability rules | Not listed on D&B's Swedish pages |
| AI notetaker for meetings | Joins Meet, Teams & Zoom; included on the Close seat | Not listed on D&B's Swedish pages |
| Deal qualification | MEDDPICC & BANT scored from what was actually said | Not listed on D&B's Swedish pages |
| Pipedrive & HubSpot sync | Native two-way sync on every seat | Not listed |
| Salesforce & Dynamics | Pipedrive & HubSpot only | D&B Connect for Salesforce & Optimizer for Microsoft Dynamics |
Pricing Comparison
D&B Hoovers Essentials
Starting at
8,690 SEK/yr
Hoovers Essentials, billed yearly · 990 SEK/mo billed monthly · ex VAT
- 1,500 company and 1,500 contact credits a year
- 100 + 100 credits a month on the monthly plan
- Contact search, prospect lists & trigger alerts
- Direct and mobile phone numbers
- Extra credits sold separately
- Full D&B Hoovers, lists & credit reports on quote
- Apps for Salesforce & Dynamics; no Pipedrive or HubSpot listed
- No dialer, email sending, booking pages or notetaker listed
Funnelfeedr
From
€99
Prospect seat, per user per month, billed yearly
- 3.8M Nordic companies & 1M+ decision-makers
- 400 credits a month per seat, pooled across the account
- 1 credit = 1 phone number or 5 email addresses
- Prospecting agents, semantic ICP, scoring profiles & lookalikes
- Dialer sessions with live AI coaching
- Email outreach with templates, merge tags & scheduled sends
- Meeting scheduler & booking pages
- Sidekick browser extension
- Add a Close seat (€129) for the AI notetaker, email intelligence & MEDDPICC qualification
- Native Pipedrive & HubSpot sync
- Hosted and processed in the EU
- Free trial with 100 credits
Why Nordic Sales Teams Choose Funnelfeedr
Information, or the work that follows
D&B is strongest where Bisnode always was: credit ratings, corporate trees, beneficial owners and company data that finance and procurement trust. If you need to know whether a customer can pay, keep it. For a sales team, though, the list is where the day starts. Funnelfeedr puts the next steps right next to it: a call queue with live AI coaching, email sequences that send, booking pages, an AI notetaker and Pipedrive or HubSpot sync, with no export in between.
Count the credits
Hoovers Essentials costs 8,690 SEK a year and includes 1,500 contact credits. A Funnelfeedr Prospect seat is 999 SEK a month, billed yearly, and includes 400 credits a month, where one credit is one phone number or five email addresses, pooled across the account. The dialer, email outreach and booking pages are in the seat too, so the credits turn into calls without another tool.
Nordic data, kept current
D&B's data is global, and its Northern European layer is one region among 220+ markets. Funnelfeedr only does the Nordics: company data first-hand from Bolagsverket, Brønnøysundregistrene, PRH and Virk, and over 1 million decision-makers checked continuously and deleted when they no longer check out, so a dissolved company and its people leave the list.
Frequently Asked Questions
What is the difference between Funnelfeedr and D&B Hoovers Essentials?
Bisnode was the Nordic business-information company, and since Dun & Bradstreet bought it in 2021 it has been part of D&B: bisnode.se now redirects to dnb.com. For prospecting, D&B sells D&B Hoovers, with company and contact search, AI prospect scores and Bombora intent, alongside purchased lists and the credit reports many Swedish companies know Bisnode for. Funnelfeedr is a sales platform rather than an information service: 3.8 million Nordic companies first-hand from the official registries, over 1 million decision-makers, and a dialer with live AI coaching, email outreach, booking pages and Pipedrive or HubSpot sync in the same seat.
How does Funnelfeedr's price compare with D&B Hoovers Essentials?
Funnelfeedr: €99, Prospect seat, per user per month, billed yearly. D&B Hoovers Essentials: 8,690 SEK/yr, Hoovers Essentials, billed yearly · 990 SEK/mo billed monthly · ex VAT. Seats can be combined per user, so each rep pays only for the seat they use.
What does Funnelfeedr have that D&B Hoovers Essentials doesn't?
In Funnelfeedr but not in D&B Hoovers Essentials, according to this comparison: Built-in dialer, Sends outbound email, Meeting scheduler & booking pages, AI notetaker for meetings, Deal qualification and Pipedrive & HubSpot sync.
Ready to see the difference?
Book a demo and see a Nordic list built from your ICP, the decision-makers' numbers revealed and the first calls made from the dialer.