Funnelfeedr vs Clay
Clay describes itself as infrastructure to get any data, run agentic workflows and launch GTM plays. It is a powerful workbench: tables that waterfall 150+ data providers, Claygent AI research agents, signals, ad-audience syncs and, since September 2026, its own email sequencer. It is built for GTM engineers and RevOps teams who design those workflows. Funnelfeedr is built for the reps who work the result: 3.8M Nordic companies and 1M+ verified decision-makers in our own continuously re-verified database, a built-in dialer with live AI coaching, email outreach, an AI notetaker and deal qualification - priced per seat, with contact credits included.
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Feature Comparison
| Feature | Funnelfeedr | Clay |
|---|---|---|
| Nordic company database | ✓3.8M companies, first-hand from Bolagsverket, Brreg, PRH & Virk | ✗No database of its own - data is bought from third-party providers |
| Contact enrichment | ✓1M+ Nordic decision-makers with direct phones & business emails | ✓Waterfall across 150+ providers, incl. European partners like Dealfront & Lusha |
| Ready for reps on day one | ✓Search, call and send from the first login - no workflow to build | ✗Built for GTM engineers & RevOps; tables and workflows to design first |
| Native CRM sync | ✓Two-way with Pipedrive & HubSpot on every seat | ✓From the Growth plan ($446/mo); not on Free or Launch |
| Built-in dialer | ✓Call queue, dispositions, numbers & click-to-call | ✗Not included - phone numbers are enrichment only |
| Real-time call coaching | ✓Live AI coaching from your own playbook, mid-call | ✗Not included |
| Sends outbound email | ✓Sequences, merge tags, scheduled sends & warmup | ✓Native Sequencer on Google Workspace inboxes, or Smartlead, Instantly & others |
| AI notetaker for meetings | ✓Joins Meet, Teams & Zoom; included on the Close seat | ✗Not included - imports call data from Gong via integration |
| Deal qualification | ✓MEDDPICC & BANT scored from what was actually said | ✗Not included |
| AI research agents | ✓Prospecting agents, semantic ICP, scoring profiles & lookalikes | ✓Claygent web research, account agents & intent signals |
| Ad audience sync | ✗Not included | ✓Pushes audiences to LinkedIn, Meta & Google Ads (Growth plan) |
| Meeting scheduler & booking pages | ✓Personal booking pages & availability rules | ✗Not included |
| Unlimited users | ✗Priced per seat, by sales role | ✓Unlimited seats on every plan |
| Predictable pricing | ✓Flat seat price; contact credits included and pooled account-wide | ✗Plan fee plus two meters - Data Credits and Actions - that scale with workflow steps |
| EU data residency | ✓Hosted & processed in the EU on every seat | ✗No EU hosting commitment published; GDPR depends on the providers you pick |
Pricing Comparison
Funnelfeedr
Starting at
€99/mo
Prospect seat, per user/month billed yearly (€129 monthly) · Close seat €129
- ✓3.8M Nordic companies & 1M+ verified decision-makers
- ✓Contact credits included and pooled across the account
- ✓Prospecting agents, semantic ICP, scoring profiles & lookalikes
- ✓Dialer sessions with live AI coaching
- ✓Email outreach with templates, merge tags & scheduled sends
- ✓Meeting scheduler & booking pages
- ✓Sidekick browser extension
- ✓Two-way Pipedrive & HubSpot sync on every seat
- ✓Add a Close seat (€129) for the AI notetaker, email intelligence & MEDDPICC qualification
- ✓Hosted and processed in the EU
Clay
Starting at
$167/mo
Launch plan per workspace/month billed yearly · unlimited seats · Growth $446/mo
- ⧝15,000 Actions and 2,500 Data Credits a month on Launch
- ⧝Unlimited seats on every plan
- ⧝Waterfall enrichment across 150+ data providers
- ⧝Claygent AI research agents & intent signals
- ⧝Email Sequencer on Google Workspace inboxes, billed in credits
- ⧝Phone number enrichment, but no dialer to call it
- ⧝50,000 rows per table on Launch
- ⧝CRM sync, HTTP API & ad audiences from Growth ($446/mo)
- ⧝No notetaker, call coaching or deal qualification
- ⧝Free plan with 500 Actions and 100 Data Credits
Why Nordic Sales Teams Choose Funnelfeedr
A workbench for GTM engineers, or a place reps sell
Clay is genuinely good at what it was built for: a GTM engineer chaining providers, AI agents and signals into a table that produces a sharper list. But a list is where the rep's day starts, not where it ends. Someone still has to call it, run the meeting, handle the objection and qualify the deal. Funnelfeedr is where that work happens - a dialer with live AI coaching from your own playbook, email outreach, an AI notetaker and MEDDPICC qualification, all on the same records. If you already have a Clay operator building custom flows across global markets, the two can live side by side.
Nordic data you don't have to assemble
Clay's strength is the waterfall: ask 150+ providers until one answers, and pay per lookup. That works, but you design the waterfall and you pay again every time you run it. Funnelfeedr keeps its own Nordic database. The company layer comes first-hand from Bolagsverket, Brønnøysundregistrene, PRH and Virk, so when a company is dissolved its contacts go with it. Contacts are re-verified continuously, and stale ones are deleted instead of kept to pad the count. The credits to reveal them are part of the seat.
A seat price you can forecast
Clay prices per workspace with unlimited seats, which suits a large team with an ops person watching usage. Since March 2026 that usage runs on two meters, Data Credits and Actions, and every extra step in a workflow spends more of both; CRM sync needs the Growth plan at $446 a month. A Funnelfeedr Prospect seat is €99 with the Nordic database, agents, dialer sessions and email outreach in it, contact credits pooled account-wide and Pipedrive or HubSpot sync included. Add a Close seat at €129 for the notetaker, email intelligence and deal qualification.
Frequently Asked Questions
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