Funnelfeedr vs Marknadsinformation
Marknadsinformation is a Swedish list supplier, incorporated in 2004, that says its phone research goes back to 1985. You pick a target group in its online selection tool and get companies, decision-makers, direct numbers and emails as a file within seconds. It also cleans CRM registers, runs email and postal campaigns and sells consumer data. A list from Marknadsinformation is bought for a campaign: its contact details may be used once and deleted within a month. Funnelfeedr is a database your team keeps working in: 3.8 million Nordic companies first-hand from the official registries, over 1 million decision-makers, and a dialer with live AI coaching, email outreach and booking pages around them.
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features only we have
Coverage beyond Sweden, How long you may use the data, AI lead scoring
€99
Prospect seat, per user per month, billed yearly
Marknadsinformation: Per list
1M+
Nordic decision-makers
in Sweden, Norway, Denmark, and Finland
Feature Comparison
| Feature | Funnelfeedr | Marknadsinformation |
|---|---|---|
| Swedish company data | First-hand from Bolagsverket, plus Brreg, PRH & Virk | About 1.3M Swedish companies |
| Coverage beyond Sweden | Sweden, Norway, Denmark & Finland | Sweden only |
| Decision-maker contacts | 1M+ Nordic decision-makers with direct phones & business emails | CEO or owner on about 1.2M companies, up to 17 titles at the largest |
| How long you may use the data | For as long as you have the seat | List contact details: one use, deleted within 1 month |
| Online list builder | Search, filter & save lists in the platform | Self-service selection tool with instant file delivery |
| AI lead scoring | Scores every company against your ICP | Filters on industry, size, key figures & region |
| Prospecting agents | AI agents surface new matches automatically | Not included |
| Built-in dialer | Call queue, dispositions & live AI coaching | Not included |
| Email outreach | Sequences, merge tags & scheduled sends from your own mailbox | Managed send service, 7,900 SEK for up to 20,000 recipients |
| Meeting scheduler & booking pages | Personal booking pages & availability rules | Not included |
| Register cleaning | Two-way Pipedrive & HubSpot sync keeps records current | Registervård: dedupe, correct & enrich your file |
| Consumer data & postal mailings | B2B only | Consumer lists, postal mailings & print |
| Refund on bounces | No refund guarantee; stale contacts are deleted continuously | Hard bounces above 6% refunded at twice the cost |
| Native CRM sync | Two-way with Pipedrive & HubSpot on every seat | API & file delivery, no named CRM integrations |
Pricing Comparison
Marknadsinformation
Priced
Per list
per selection in the online tool · no published price list
- Companies, plus decision-makers, direct numbers & emails as add-ons
- Delivered as a file within seconds
- Contact details: one use within 1 month, then deleted
- Company data: one use plus one repeat within 3 months
- Ongoing use only on subscription or API agreements
- Sweden only
- Email campaigns from 7,900 SEK for up to 20,000 recipients
- No dialer, email sequences, booking pages or CRM sync
Funnelfeedr
From
€99
Prospect seat, per user per month, billed yearly
- 3.8M Nordic companies & 1M+ decision-makers
- 400 credits a month per seat, pooled across the account
- 1 credit = 1 phone number or 5 email addresses
- Use the data for as long as you have the seat
- Prospecting agents, semantic ICP, scoring profiles & lookalikes
- Dialer sessions with live AI coaching
- Email outreach with templates, merge tags & scheduled sends
- Meeting scheduler & booking pages
- Native Pipedrive & HubSpot sync
- Hosted and processed in the EU
- Free trial with 100 credits
Why Nordic Sales Teams Choose Funnelfeedr
A list for one campaign, or a database you keep
Under Marknadsinformation's terms, the emails and direct numbers on a list may be used once and deleted within a month, and the company data within three months. That suits a one-off mailing. Outbound sales rarely works that way: a prospect who says “call me after the summer” is still a prospect in October. In Funnelfeedr the data stays available for as long as you have the seat, and keeping it current is our job: contacts that no longer check out are deleted on our side, not on a deadline on yours.
The file is where Marknadsinformation stops
Marknadsinformation delivers the list, and can send an email campaign for you. The calling, the follow-up and the booking then happen in other tools. Funnelfeedr takes it from there: a call queue with live AI coaching, email sequences with merge tags and scheduled sends, booking pages and two-way Pipedrive or HubSpot sync, so nothing is exported and imported again.
All four Nordic markets
Marknadsinformation covers Sweden, and covers it with its own phone research and a long track record. Funnelfeedr covers Sweden, Norway, Denmark and Finland, with company data first-hand from Bolagsverket, Brønnøysundregistrene, PRH and Virk, so the same platform keeps working the day your team sells across a border.
Frequently Asked Questions
What is the difference between Funnelfeedr and Marknadsinformation?
Marknadsinformation is a Swedish list supplier, incorporated in 2004, that says its phone research goes back to 1985. You pick a target group in its online selection tool and get companies, decision-makers, direct numbers and emails as a file within seconds. It also cleans CRM registers, runs email and postal campaigns and sells consumer data. A list from Marknadsinformation is bought for a campaign: its contact details may be used once and deleted within a month. Funnelfeedr is a database your team keeps working in: 3.8 million Nordic companies first-hand from the official registries, over 1 million decision-makers, and a dialer with live AI coaching, email outreach and booking pages around them.
How does Funnelfeedr's price compare with Marknadsinformation?
Funnelfeedr: €99, Prospect seat, per user per month, billed yearly. Marknadsinformation: Per list, per selection in the online tool · no published price list. Seats can be combined per user, so each rep pays only for the seat they use.
What does Funnelfeedr have that Marknadsinformation doesn't?
In Funnelfeedr but not in Marknadsinformation, according to this comparison: Coverage beyond Sweden, How long you may use the data, AI lead scoring, Prospecting agents, Built-in dialer, Meeting scheduler & booking pages and Native CRM sync.
Ready to see the difference?
Book a demo and see a list built from your ICP, the numbers revealed and the first calls made from the same screen.