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Qualify Every Deal with MEDDPICC, BANT, and the Framework You Run

Funnelfeedr scores every deal against MEDDPICC, MEDDIC, BANT, SPICED, or your own custom framework — and fills the scorecard automatically from what's said on your calls, meetings, and emails.

Trusted by leading B2B teams

Eniro Group
Brightsales
Ungapped
Addnode Group
Reliable

Qualification that fills itself in

1

Pick your framework

Assign MEDDPICC, MEDDIC, BANT, SPICED, or a custom scorecard to each pipeline. New pipelines default to MEDDPICC.

2

Talk to the buyer

Reps run calls, meetings, and email threads as usual — Funnelfeedr listens to every conversation on the deal.

3

AI fills the scorecard

Each qualification field is extracted from the conversation with a supporting quote, so nothing is guessed and everything is traceable.

4

You approve and advance

Reps confirm the AI's suggestions, gaps light up red, and stage gates keep unqualified deals from slipping forward.

MEDDPICC, BANT, and beyond — scored automatically

Qualification frameworks only work when reps actually fill them in — and they almost never do. Funnelfeedr closes that gap by extracting every field from the conversations that already happened.

Metrics, Economic Buyer, Decision Criteria, Champion, budget, timeline — each one is pulled from the call, meeting, or email where it was mentioned, with the exact quote attached as evidence.

  • Built-in MEDDPICC, MEDDIC, BANT, and SPICED frameworks
  • Custom scorecards for your own qualification model
  • Every field auto-filled from calls, meetings, and emails
  • A supporting quote attached to each answer — no black-box scoring

A real qualification score, not a gut feel

Funnelfeedr turns evidence strength into a 0–100 qualification score and flags critical gaps the moment they appear — so managers can see which deals are genuinely qualified at a glance.

Stage gates make it enforceable: set a stage to require key fields, and unqualified deals can't move forward until the gaps are closed.

  • 0–100 score weighted by how strong the evidence is
  • Critical gaps flagged in a red/yellow/green heat map
  • Soft and hard stage gates enforce qualification before a deal advances
  • Rep-noted and AI-suggested fields tracked separately and never overwritten

See qualification fill itself in

Book a demo and watch Funnelfeedr score a live deal against MEDDPICC from a real conversation.

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Catch at-risk deals early

Beyond qualification, Funnelfeedr watches every open deal for the warning signs that kill pipeline.

  • Ghosted, stalled, and overdue deals surfaced automatically
  • Single-threaded and 'no power near close' alerts
  • A weekly deal digest for owners and managers

One pipeline, native or synced

Run native pipelines in Funnelfeedr or mirror your Pipedrive and HubSpot deals — calls, meetings, and emails link to the right deal on their own.

  • Board and table views with drag-and-drop stages
  • Two-way Pipedrive and HubSpot deal sync
  • Calls, meetings, and emails auto-associated to the deal

Frequently asked questions

Which qualification frameworks are supported?
Funnelfeedr ships with MEDDPICC, MEDDIC, BANT, and SPICED, and you can build custom scorecards for your own model. Each pipeline gets its own framework, and new pipelines default to MEDDPICC.
How does the AI fill in the scorecard?
As calls, meetings, and email threads are associated with a deal, Funnelfeedr extracts each qualification field from what was actually said and attaches the supporting quote. Reps review and confirm the suggestions — the AI is prompted to abstain rather than guess.
Can I stop reps from advancing unqualified deals?
Yes. Stage gates let you require specific qualification fields before a deal can move to the next stage. Soft gates warn, hard gates block — while CRM-synced stage changes stay authoritative.
How is the qualification score calculated?
Each field is scored by evidence strength — mentioned, buyer-confirmed, or documented — and weighted into a 0–100 score. Any critical field left unknown is flagged as a critical gap in the review heat map.
Does it work with my CRM pipeline?
Yes. You can run native pipelines in Funnelfeedr or mirror your Pipedrive and HubSpot deals with two-way sync, and apply a qualification framework to either. Note: AI qualification extraction and deal risk warnings require a Conversational Intelligence seat.

Contact Sales

Ready to see how Funnelfeedr can transform your sales? Get in touch with our sales team.

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