Fibbler (LinkedIn and Google Ads)

Fibbler reveals the organization names of people interacting with your LinkedIn or Google Ads, but not the actual individuals. By connecting Fibbler to Funnelfeedr via Zapier, you can automatically get contacts by target role within the organizations that clicked on your ads — turning anonymous ad engagement into actionable leads.

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Prerequisites

Before you begin, make sure you have:

1. An active Funnelfeedr account
2. A Fibbler account with LinkedIn or Google Ads connected
3. A Zapier account (requires Premium for Webhooks)

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Overview

The integration requires three steps in Zapier:

1. Webhook Trigger — Catches engagement data from Fibbler
2. Code Step — Formats the data for Funnelfeedr
3. Webhook Action — Sends the formatted data to Funnelfeedr

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Step 1: Create the Zap Trigger

1. Sign in to Zapier

2. Click Create Zap to start a new automation

3. Select Webhooks by Zapier (Premium) as the Trigger app

4. Choose Catch Hook as the Trigger Event

5. Copy the webhook URL that Zapier provides

6. Configure this webhook URL in Fibbler to send engagement data

   Please read the Fibbler documentation on how to best create Signals.

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Step 2: Add Code Step

1. Click + to add a new Action

2. Choose Code by Zapier

3. Select Run JavaScript as the Action Event

4. Create three Input Data fields and map each to the corresponding values from the Webhook trigger step:

   • campaignName
   • campaignId
   • engagementLevel

   In the Code window, paste the following JavaScript:

   return {
       description:
           "Campaign: " + inputData['campaignName'] + "\n" +
           "Campaign Id: " + inputData['campaignId'] + "\n" +
           "Engagement level: " + inputData['engagementLevel']
   };
   

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Step 3: Configure Funnelfeedr Webhook

1. Sign in to Funnelfeedr

2. Navigate to the correct account

3. Go to Admin → Lead Config → Webhooks

4. Click Generate Webhook URL

5. Choose an existing lead bucket or create a new one

6. Copy the webhook URL using the copy button

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Step 4: Send Data to Funnelfeedr

1. Return to Zapier and add a new Action step

2. Choose Webhooks by Zapier (Premium)

3. Select POST as the Action Event

4. Paste the Funnelfeedr Webhook URL

5. Choose Json as the Payload Type

6. Add the following data fields:

   • leadBucketId — Copy this value from the Funnelfeedr payload preview
   • companyName — Select the Data Name output from the Code step
   • comment — Select the Description output from the Code step

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Step 5: Test and Activate

1. Test each step in the Zap to ensure data flows correctly
2. Verify that test leads appear in your selected Funnelfeedr lead bucket
3. Turn on the Zap to activate the automation

Your Fibbler engagement data will now automatically create leads in Funnelfeedr, ready for your sales team to follow up with the right contacts.