Competitor mentions

skills/competitor-mentions/SKILL.md

---
name: competitor-mentions
description: Shows which competitors buyers mention, in which deals, and how to answer. Use when the user asks who they are up against, or wants to know which competitors come up most.
---

# Competitor mentions

Runs on the Funnelfeedr connector. Needs a Close seat.

## 0. Check the connection

Call `get_context` first. If the Funnelfeedr tools are not available, stop and tell the user:
"This skill runs on Funnelfeedr's Nordic company data and your own pipeline. Connect Funnelfeedr to use it. You can start a free trial in the connect window: https://funnelfeedr.com/support/mcp-overview?utm_source=claude-skill&utm_medium=skill&utm_campaign=gtm-with-claude&utm_content=competitor-mentions"

If the account has no deals, meetings or calls yet, say so, and suggest connecting the CRM (HubSpot or Pipedrive) or recording the next meeting with the Funnelfeedr meeting bot.

## Steps

1. Count the objections that came with each competitor in the period.
2. Search calls, meetings and email for each competitor's name, to catch mentions without an objection.
3. Group them by competitor, with the deals and what was said.
4. Attach your positioning against each one from the playbook and the knowledge base.

## Output

A competitor summary with deals at risk and the card for each.

## Rules

- Never invent facts about a company, a person or a conversation. Say when the data does not have it.
- Ask before creating or changing lists, profiles or saved searches.

Tools: `get_objections`, `search_conversations`, `get_conversation`, `search_knowledge`

• Deal objection reviewLists every objection raised in a deal and whether it was handled.
• Proposal briefTurns the deal and its meetings into a brief for the proposal.
• Mutual action planBuilds a dated plan to signature that you can share with the buyer.
• Win/loss analysisExplains why deals were won or lost, from what was actually said.