16 Claude skills for prospecting in the Nordics
From ICP to first call, on live data: over 1 million Nordic decision makers and what your Funnelfeedr account already knows.
A skill is only as good as what it knows
Most Claude sales skills start the same way: write a context file describing what you sell, who you sell to, your competitors and your objections. Then paste in the account list. The skill is clever, and you are its data entry clerk.
These skills skip that step. Your company profile, ICPs, target roles and knowledge base (pricing, positioning, objection handling) already live in your Funnelfeedr account, and the skill reads them on the first call. The companies and people come straight from the Nordic register data, not from an export.
The context file, replaced
- Write sales-context.md by handget_context reads your company, ICPs and target roles
- Paste objections into a promptsearch_knowledge reads your knowledge base
- Export accounts from a databasesearch_organizations queries the Nordic register data directly
Three steps, about five minutes
- 01
Install the plugin
One plugin, all 16 skills. In Claude Code, add the marketplace and install it. In Claude.ai, upload the skills you want under Settings, Capabilities.
/plugin marketplace add funnelfeedr/gtm-with-claude /plugin install gtm-with-claude@funnelfeedr - 02
Connect Funnelfeedr
The plugin adds the Funnelfeedr connector. The first time a skill runs, you sign in, or create a free trial account with 100 credits, right in the connect window.
https://mcp.funnelfeedr.com/mcp - 03
Ask for what you need
No commands to remember. Ask in plain language and Claude picks the right skill: “Find 25 companies like our best customer.”
Four stages, from ICP to first call
Every skill runs on Funnelfeedr's Nordic company and contact data and on what your account already knows, so it works from your first minute. They need a Prospect seat.
ICP and market
Decide who to sell to, using the companies you have actually won.
An ICP written from memory describes the customers you wish you had. Build it from closed-won.
ICP from closed-won
Turns a list of your best customers into a saved ideal customer profile.
“Here are our 12 best customers. Build an ICP from them and save it.”
ProspectNordic TAM sizer
Counts how many companies actually fit your ICP in each Nordic country.
“How many companies in Norway and Denmark fit our ICP, and how does that compare to Sweden?”
ProspectLookalike accounts
Finds companies that look like your best customer.
“Find 25 companies like our best customer that we haven't talked to yet.”
ProspectTerritory splitter
Splits a market into fair territories by region, municipality or city.
“Split Sweden into three territories for three reps, balanced on ICP-fit companies.”
ProspectAccount tiering
Sorts target accounts into three tiers by fit, so effort goes where it pays.
“Tier the accounts on my 'Q4 targets' list into 1, 2 and 3.”
Signals and lists
Turn the ICP into lists that stay current without anyone rebuilding them.
A list is stale the week after you build it. Save the search, not the export.
Tech stack targeting
Finds companies by the technology they run, such as a CRM, an ERP or a competitor.
“Find companies in Norway with 50 to 200 employees that use HubSpot.”
ProspectWeekly new accounts
Reruns your saved searches and shows only the companies that are new since last time.
“What's new in my saved searches this week?”
ProspectCRM overlap check
Checks a list of companies against what your account already has.
“Here are 40 companies from an event. Which ones are new to us?”
Research and people
Know the account and the buying committee before the first touch.
Most deals that stall at proposal were single-threaded from the first call.
Account brief
A one-page brief on any Nordic company in under a minute.
“Give me a brief on this company before my call at 2.”
ProspectBuying committee mapper
Maps the economic buyer, champion, evaluators and likely blockers at an account.
“Who's on the buying committee at this company for a sales tool?”
Prospect · Uses creditsDecision maker finder
Finds the right people across many companies and reveals their contact details on approval.
“Find the decision makers at every company on my tier 1 list, with phone numbers.”
Outreach
Call lists and opening lines built from facts, not templates.
A personal first line that could be sent to any company is not personal.
Call list builder
Builds tomorrow's call list, ordered by fit, with numbers ready.
“Build a call list of 40 for tomorrow morning from my tier 2 list.”
ProspectFirst line writer
Writes an opening line for each prospect that could only be sent to that company.
“Write first lines for the 20 contacts on my 'Fintech Oslo' list.”
ProspectObjection handler
Answers a named objection with your team's own answer from the knowledge base.
“They said they already use a competitor and are happy. What do I say?”
ProspectCompetitor battlecard
Pulls your competitive positioning against a competitor, adapted to the prospect in front of you.
“We're up against a competitor at this account. How do we win?”
ProspectDiscovery prep
Prepares a first meeting: account brief, hypotheses and the questions to ask.
“Prep me for the discovery call tomorrow.”
Next: skills for meetings, pipeline and close
These skills are not in the product yet. They run on Funnelfeedr tools for deals, meetings and calls that we are still building.
Meetings
Prep, recap and follow-up, built from what was actually said.
- Meeting prep
- What did they say
- Meeting recap email
- Action item sweep
- Discovery gap check
Pipeline
Find the deals that need you this week, and know what to do with each.
- Deal review
- Stalled deal reviver
- Single-thread fixer
- Forecast sanity check
- Needs reply on deals
Close
Objections, competitors, proposals and the plan to signature.
- Deal objection review
- Competitor mentions
- Proposal brief
- Mutual action plan
- Win/loss analysis
Coaching
Coach from real calls, every week, without listening to all of them.
- Weekly call coach
- Objection heatmap
- Rep one-on-one prep
Questions
Do I need a Funnelfeedr account?
Yes. The skills are free, but they run on Funnelfeedr's data, so they need the connector. You can create a free trial account with 100 credits in the connect window.
Which seat do I need?
A Prospect seat. Every skill page says what the skill needs, and the trial includes it.
What do credits pay for?
Only revealing contact details. One credit unlocks one phone number or five email addresses. Searching companies and contacts and reading your lists cost nothing. A skill always shows the exact cost and asks before it spends.
Which markets do the skills cover?
Sweden, Norway, Denmark and Finland. The company data comes from the Nordic business registers, and the contact data is refreshed continuously.
Where does my data go?
The skills read through Funnelfeedr's MCP connector, using your own sign-in and permissions. Claude only sees what your user can see in Funnelfeedr. Read and write actions are logged.
Can I change the skills?
Yes. They are plain skill files. Fork the repo, change the steps to match your process, and keep the Funnelfeedr calls that give them data.
Every rep, your best rep
The skills put your sales process in the system instead of in your reps' heads. Install them, connect Funnelfeedr, and build your first list today.