Objection heatmap

skills/objection-heatmap/SKILL.md

---
name: objection-heatmap
description: Shows which objections come up most and which playbook cards need work. Use when a manager asks what objections the team hears, or how to improve the battle cards.
---

# Objection heatmap

Runs on the Funnelfeedr connector. Needs a Close seat.

## 0. Check the connection

Call `get_context` first. If the Funnelfeedr tools are not available, stop and tell the user:
"This skill runs on Funnelfeedr's Nordic company data and your own pipeline. Connect Funnelfeedr to use it. You can start a free trial in the connect window: https://funnelfeedr.com/support/mcp-overview?utm_source=claude-skill&utm_medium=skill&utm_campaign=gtm-with-claude&utm_content=objection-heatmap"

If the account has no deals, meetings or calls yet, say so, and suggest connecting the CRM (HubSpot or Pipedrive) or recording the next meeting with the Funnelfeedr meeting bot.

## Steps

1. Count objections across the team for the period.
2. Read the team's talking points and handlings for the top objections.
3. Find the frequent objections with thin answers, and the ones with no card at all.

## Output

An objection ranking and the cards to update.

## Rules

- Never invent facts about a company, a person or a conversation. Say when the data does not have it.
- Ask before creating or changing lists, profiles or saved searches.

Tools: `get_objections`, `search_knowledge`

• Weekly call coachPicks the one thing a rep should work on this week, with examples from their own calls.
• Rep one-on-one prepPrepares a manager's one-on-one: pipeline, activity and one coaching point.