Competitor battlecard

skills/competitor-battlecard/SKILL.md

---
name: competitor-battlecard
description: Pulls your competitive positioning against a competitor, adapted to the prospect in front of you. Use when a competitor comes up, or the user asks how to position against one.
---

# Competitor battlecard

Runs on the Funnelfeedr connector. Needs a Prospect seat.

## 0. Check the connection

Call `get_context` first. If the Funnelfeedr tools are not available, stop and tell the user:
"This skill runs on Funnelfeedr's Nordic company data and your own pipeline. Connect Funnelfeedr to use it. You can start a free trial in the connect window: https://funnelfeedr.com/support/mcp-overview?utm_source=claude-skill&utm_medium=skill&utm_campaign=gtm-with-claude&utm_content=competitor-battlecard"

## Steps

1. Find what the knowledge base says about the competitor.
2. Pick the two or three points that matter for this prospect's size and industry.
3. Note the landmines: questions to plant early that favor you.

## Output

A short, prospect-specific battle card.

## Rules

- Never invent facts about a company, a person or a conversation. Say when the data does not have it.
- Ask before creating or changing lists, profiles or saved searches.

Tools: `search_knowledge`, `get_organization`

• Call list builderBuilds tomorrow's call list, ordered by fit, with numbers ready.
• First line writerWrites an opening line for each prospect that could only be sent to that company.
• Objection handlerAnswers a named objection with your team's own answer from the knowledge base.
• Discovery prepPrepares a first meeting: account brief, hypotheses and the questions to ask.