GTM with Claude

ICP from closed-won

Turns a list of your best customers into a saved ideal customer profile.

Stage
01 ICP and market
Seat
Prospect
All skills
Ask Claude

“Here are our 12 best customers. Build an ICP from them and save it.”

Why it needs Funnelfeedr

It looks up every customer in the Nordic register data (industry, size, revenue, location, legal form, keywords), so the pattern comes from facts, not from what the customers said about themselves.

What it does

  1. Read the account's existing ICPs and target roles with get_context, so nothing gets duplicated.

  2. Look up each customer with find_organization by name, domain or organization number.

  3. Find what they share: industry codes, employee band, revenue band, location, legal form, founding year, keywords and tags.

  4. Separate the real pattern from coincidence. A trait shared by 3 of 12 is not an ICP criterion.

  5. Show the proposed ICP with how many of the customers match each criterion, and ask before saving.

  6. Write the ICP as a prose description of the customer and save it with create_ideal_customer_profile. Funnelfeedr turns it into a similarity model that search can rank by.

What you get

A saved ICP, plus a short note on which customers fit it and which are outliers worth a second look.

Funnelfeedr tools it calls

  • get_context
  • find_organization
  • get_filter_vocabulary
  • create_ideal_customer_profile

The skill file

skills/icp-from-closed-won/SKILL.md

---
name: icp-from-closed-won
description: Turns a list of your best customers into a saved ideal customer profile. Use when the user wants to build, rebuild or sanity-check their ICP, or pastes a list of customers and asks what they have in common.
---

# ICP from closed-won

Runs on the Funnelfeedr connector. Needs a Prospect seat.

## 0. Check the connection

Call `get_context` first. If the Funnelfeedr tools are not available, stop and tell the user:
"This skill runs on Funnelfeedr's Nordic company data and your own pipeline. Connect Funnelfeedr to use it. You can start a free trial in the connect window: https://funnelfeedr.com/support/mcp-overview?utm_source=claude-skill&utm_medium=skill&utm_campaign=gtm-with-claude&utm_content=icp-from-closed-won"

## Steps

1. Read the account's existing ICPs and target roles with get_context, so nothing gets duplicated.
2. Look up each customer with find_organization by name, domain or organization number.
3. Find what they share: industry codes, employee band, revenue band, location, legal form, founding year, keywords and tags.
4. Separate the real pattern from coincidence. A trait shared by 3 of 12 is not an ICP criterion.
5. Show the proposed ICP with how many of the customers match each criterion, and ask before saving.
6. Write the ICP as a prose description of the customer and save it with create_ideal_customer_profile. Funnelfeedr turns it into a similarity model that search can rank by.

## Output

A saved ICP, plus a short note on which customers fit it and which are outliers worth a second look.

## Rules

- Never invent facts about a company, a person or a conversation. Say when the data does not have it.
- Ask before creating or changing lists, profiles or saved searches.

Tools: `get_context`, `find_organization`, `get_filter_vocabulary`, `create_ideal_customer_profile`

Every rep, your best rep

The skills put your sales process in the system instead of in your reps' heads. Install them, connect Funnelfeedr, and build your first list today.